Stefan Gustafsson
Chief Executive Officer at Shout Advertising
Göteborg, Suécia
TituloFruit Match
Agência
Campanha Fruit Match
Anunciante McDonald's
Marca McDonald's
Data da primeira Transmissão/Publicação 2014
Produto Iced Smoothies
Sector Empresarial Restaurantes e comida rápida
História To launch Iced Smoothies in Sweden, McDonald's created Fruit Match - a campaign that mixed mobile and TV advertising in a unique new way, creating the world's first gamification of TV ads. 
Tipo de Mídia Case Study
Comprimento
Redator
Director de arte
Digital Director
Diretor dos Negócios
Director de contas
Account Manager
Designer gráfico
Contas Digitais
Designer
Digital Producer
Application Developer
Retocador digital
Realizador
Gráficos 3D
Editor

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