Titulo | Fruit Match |
Agência | Nord DDB STO |
Campanha | Fruit Match |
Anunciante | McDonald's |
Marca | McDonald's |
Data da primeira Transmissão/Publicação | 2014 |
Produto | Iced Smoothies |
Sector Empresarial | Restaurantes e comida rápida |
História | To launch Iced Smoothies in Sweden, McDonald's created Fruit Match - a campaign that mixed mobile and TV advertising in a unique new way, creating the world's first gamification of TV ads. |
Tipo de Mídia | Case Study |
Comprimento | |
Redator | Stefan Gustafsson |
Director de arte | Simon Higby |
Digital Director | Jon Dranger |
Diretor dos Negócios | Johan Ljungman |
Director de contas | Jeanette Ytterman |
Account Manager | Anna Svensson |
Designer gráfico | Daniel Liljas |
Contas Digitais | Mikael Borter-Eriksson |
Designer | Dennis Phang |
Digital Producer | Elisabet Halming |
Application Developer | Alexander Ekman |
Retocador digital | Christian Björnerhag |
Realizador | Kalle Haglund |
Gráficos 3D | Bastian Zakolski |
Editor | Haris Badic |