Lastminute.com - "Sexy Delights of Europe "

adam&eveDDB

adam&eveDDB London, Reino Unido

56960

Marca: Lastminute.com
País: Reino Unido

Anunciante: Lastminute.com

Titulo	Sexy Delights of Europe
Agência	adam&eveDDB
Campanha	Sexy Delights of Europe
Anunciante	Lastminute.com
Marca	Lastminute.com
Data da primeira Transmissão/Publicação	2015 / 2
Sector Empresarial	Agências de viagens, operadores de turismo
Legenda	love living
História	lastminute.com is seducing lovers to enjoy the sexy delights of Europe this Valentine’s Day through a cheeky and bold video. It’s positioning the brand as the go-to site for #lustminute city breaks and gifts, and will be sure to make viewers never look at art or bakers in the same way again. Launching on 9th February on lastminute.com’s YouTube channel, the video sits at the heart of a wider Valentine’s Day campaign and aims to connect lastminute.com with the big annual day for lovers in a fun and provocative way, to generate a spike of buzz around the date. The delights of Europe will also be passionately embraced by lastminute.com’s social media channels, PR, press ads, CRM, content and naughty hotel recommendations across the lastminute.com site.
Filosofia	The film, created by adam&eveDDB, is not your usual love fest around chocolates and roses. Instead, it showcases a series of suggestive images of famous art, monuments and delicacies from across Europe. Whilst offering cultural inspiration, it sums up perfectly what a Valentine’s weekend break should really be all about. Those who dare to view are taken on a journey with glimpses of Le Pedrera in Barcelona, Europe’s master-bakers in action, winding canals of Venice and a hot ancient sculpture – with exquisite classical music orchestrating the action. Amanda Cumine, Brand and Communications Director at lastminute.com, explains: “Who would have thought Europe is such a sensually enticing place. With our video we want to put a smile on people’s face or pink flush on their cheeks and reinforce our irreverent brand personality: Valentine’s Day is a great occasion to remind everyone of how fun spontaneity is and the reasons to love living last minute – doing this in a bit of a cheeky way sits at the heart of everything we do.‘In the past year we’ve created some very successful, hilarious videos and we’ve got quite a crush on them now. It fits our passion to let the unexpected happen more often and it’s a great way of showcasing our playful and quirky traits through various channels.”
Tipo de Mídia	Televisão e Cinema
Comprimento	53 seconds
Mais Informações	Lastminute.com
Chief Creative Officer	Ben Priest
Director executivo criativo	Richard Brim
Director executivo criativo	Ben Tollett
Director criativo	Shay Reading
Director criativo	Frank Ginger
Redator	Frances Leach
Director de arte	Christopher Bowsher
Planner	Dom Boyd
Agência de Mídia	Manning Gottlieb OMD
Produtora	Cain&Abel
Realizador	Robert Smith