| Titulo | OREO x Pokémon |
| Agência | 360i |
| Campanha | OREO x Pokémon |
| Anunciante | Mondelez International |
| Marca | OREO Cookies |
| Posted | Novembro 2021 |
| Sector Empresarial | Biscoitos, pão, bolachas |
| História | OREO is teaming up with Pokémon to bring fans their most unique collaboration yet.After teasing the partnership in June, OREO announced the collab on social with a playfully pixelated animated video. The 45-second video embodies the spirit of both partners, paying tribute to the world of Pokémon and in a uniquely OREO way, by crafting the pixelated Pokémon visuals out of the signature black and white cookies.We brought the OREO x Pokémon collaboration to life on Venice Beach Boardwalk, Los Angeles with an out-of-home art installation featuring a pixelated Pikachu made entirely out of over 8,000 3D replicas of the Limited-Edition OREO and Pokémon cookies.We paid tribute to some of the most beloved Pokémon with 16 unique cookie embossments featuring Pokémon such as Pikachu, Bulbasaur, Charmander and Squirtle— BUT just like in the Pokémon world, some OREO x Pokémon cookies will be harder for Trainers to find. |
| Tipo de Mídia | Viral |
| Senior Director | Justin Parnell |
| Marketing Director | Marion Saenen |
| Senior Brand Manager | Olympia Portale |
| Production Specialist | Beth McMorrow |
| Regional Content Producer | Christina Woolston |
| Chief Creative Officer | Menno Kluin |
| Director executivo criativo | Michael Schachtner |
| Director assistente criativo | Chris Nelson |
| Director assistente criativo | Morgan Perrine |
| Design Director | Brian Gartside |
| Director de arte | Jorge Diaz |
| Redator | Emmanuel Rocha |
| Senior Copywriter | Christian Napolitano |
| Chief Strategy Officer | Raig Adolfo |
| Diretor de Estratégia | Maggie Walsh |
| Senior Strategist | Justine Deutsch |
| Estrategista | Skylar Motley |
| EVP | Ed Zazzera |
| SVP | Carissa Ranelycke |
| Produtor executivo | Carly Salaman |
| Project Manager | Helen Lu |
| Vice President (VP) | Joshua Safran |
| Supervisor de conta | Kristine Dowd |
| Associate Account Executive | Sydney Wheeler |
| VP Social | Kristin Maverick |
| Associate Director, Social Marketing | Ari Berkowitz |
| Senior Social Strategist | Cathy Tobon |
| Social Marketing Manager | Jenna DAmbrosio |
| PR Agency | Weber Shandwick |
| Senior Vice President | Tzeitel Haviland |
| Vice President, Media | Ashley Judson |
| Realizador | Gillian Curtis |
| Media Planning Manager | Yesha Shah |
| Associate | Ashley Park |
| Media Analyst | Tanya Khorti |
| Vice President Media | Anthony Scarola |
| Media Buying | Shivanii Manglani |
| Media Buying | Abby Nodvin |
| Media planning/buying | Kyle Wenning |
| VP Strategy | Stephanie Halphen |
| Diretor de Estratégia | Lisa Bernstein |
| Associate Strategist | Justin McMillin |
| Sound Design + Mix | Josh Wilson |
| Audio Post Production | ponysound |
| Design de imagens | Framestore |
| Produtor executivo | Larissa Berringer |
| Produtor | Samantha Wong |
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