Titulo | Rush Hour |
Agência | AMV BBDO |
Campanha | BBC One Refreshment |
Anunciante | BBC |
Marca | BBC One |
Data da primeira Transmissão/Publicação | 2002 / 5 |
Sector Empresarial | Programas e canais de televisão e rádio |
Legenda | The One |
História | The ad opens on a young office worker. He strips off his shirt and tie before climbing out of the window. A death-defying roof top journey ensues as our hero makes this way home. Below we see the gridlocked rush hour traffic. Reaching home he turns on BBC One. |
Filosofia | Extensive research diagnosed that the image of BBC One was out of joint with the reality of the programmes it carried. Viewers thought of the channel as safe, solid, well-made and traditional. In reality, BBC One is shocasing many of the most exciting, refreshing programmes on British television. We wanted them to retain BBC One's core values but present the channel in a new light as refreshing, bold and surprising. The creative idea was to dramatise the unmissable nature of BBC One's programming in a visually dramatic and breathtaking fashion. |
Problema | With the growth of new terrestrial, satelite and cable channels, BBC One was losing its share of the viewing audience. The task was once again to make BBC One the nation's favourite channel - the channel that viewers went to first. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Produtora | Gorgeous Enterprises |
Director criativo | Peter Souter |
Director de arte | David Sullivan |
Redator | Tom Ewart |
Realizador | Tom Carty |
Produtor da agência | Edel Erickson |
Editor | Jonnie Scarlett |
Empresa de produção | The Quarry |
Produtor | Edel Erickson |
Director de iluminação / Iluminação | Peter Thwaites |
Compositor | Rip-Off Artist |
Empresa de design sonoro | Peter Raeburn |
Empresa de design sonoro | Tony Rapaccioli |
Empresa de design sonoro | Jonnie Burn |
Empresa de design sonoro | Parv Thind |
Account Handler | Katie Sutton |
Marketing Manager | Christine Madden |
Produtora | BBC Broadcast |