|Titulo||What if I Get Emotional in The Army|
|Campanha||This is Belonging|
|Marca||The British Army|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Recrutamento de Funcionários Públicos, Polícia e Forças Armadas|
|Filosofia||The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or where they come from. The campaign builds on last year’s This Is Belonging campaign – showing all recruits are welcome and supported in the Army. It tells the powerful stories of different soldiers who for different reasons, overcome misconceptions that they wouldn’t fit in. Viewers can then explore the soldiers’ stories in more detail through long-form animations online narrated in the soldiers’ own words. The campaign was created by creative agency Karmarama, and builds on the multi-award-winning This is Belonging recruitment drive in 2017 delivered a significant uplift in total application volumes. The British Army supports people in achieving their personal and professional goals, whether it’s conquering a pull up or taking on a leadership role. The Army is recruiting and there is a breadth of roles and opportunities available in both the Regular Army and Army Reserve, from helicopter pilot to nurse, from engineer to IT specialist. As part of life in the British Army, lifelong friendship bonds are formed and incredible challenges are overcome to achieve worthwhile results, for example saving lives by providing assistance on humanitarian or peacekeeping missions at home or abroad. The films were directed by Frederic Planchon and Si & Ad through Academy Films and the animations were produced by We Are Royale.|
|Tipo de Mídia||Televisão e Cinema|
|Edit Company||The Assembly Rooms|
|Planejador de Mídia||MediaCom|
|Director criativo||Adam Kean|
|Produtor da agência||Rebecca Hunter|
|Equipa criativa||James Rooke|
|Head Of Planning||Matthew Waksman|
|Production Manager||Fiona Martin|
|Equipa criativa||Imogen Tazzyman|
|Produtor da agência||Charlotte Lipsius|
|Production Manager||Adam Evans|
|Designer de produção||Lisa Tsouloupa|
|Director de arte||Tony Fernandes|
|Marketing Director||Gordon Lee|
|Animation Company||We Are Royale|
|Director executivo criativo||Adam Kean|
|Director executivo criativo||Dickie Connell|
|Director executivo criativo||Brian Williams|
|Director criativo||Imogen Tazzyman|
|Director criativo||James Rooke|
|Chief Creative Officer||Nik Studzinski|
|Account Manager||Sophie Coyne|
|Executivo de contas||Charlotte Allcock|
|Account Director||Will Bright|
|Sound Engineer||Sam Ashwell|
|VFX Supervisor||Ludo Fealy|
|VFX Producer||Hannah Ruddleston|
|Post Production House||Nineteentwenty|
|Production Manager||Gemma Priggen|
|Directors||Voice Letter Buckaroo Si and Ad|
|Director||Prayer and Pull Up Frederic Planchon|
|1ST AD||Jim Cole|
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