Wilko - "Keeping up with the Rogers"

TBWA\Manchester

TBWA\Manchester Manchester, Reino Unido

11146

Marca: Wilko
País: Reino Unido

Anunciante: Wilko

Titulo	Keeping up with the Rogers
Agência	TBWA\Manchester
Campanha	Keeping up with the Rogers
Anunciante	Wilko
Marca	Wilko
Data da primeira Transmissão/Publicação	2014 / 4
Sector Empresarial	Grandes armazéns, supermercados
Filosofia	Rival groups of pirates attempt to one-up each other with their decorating skills in the hilarious campaign, consisting of three TVCs. Zak Emerson directed the ads, which mark the rebranding of homeware retailer Wilkinson to Wilko.MPC’s VFX team, led by Dan Sanders, utilised numerous techniques to create the spots. Dan said “Zak wanted everything to look as natural as possible, which meant a few days out at sea and a bit of sea sickness amongst the crew. Back in the studio we worked on re-designing the ship that was shot to create a second ship for the rival pirates. We created new black sails, as well as colourful ones for the wide shot, re-designed the cannons and added embellishment on the sides of the ship. The weather wasn't always co-operating, so sky replacements also were needed for each shot.”The team also utilised matte painting, creating the shot of the Wilko store on the cliff-face from scratch. Creative Director of Colour Grading Jean-Clément Soret completed the grade.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Empresa de produção	Final Cut
Efeitos especiais	MPC LDN
grade	MPC LDN
Produtora	Blink London
Realizador	Zak Emerson
Produtor da agência	Lou Vasey
Produtor da agência	Lisa Nichols
Produtor da agência	Gary Fawcett
Editor	Joe Guest
Colorização	Jean-Clément Soret
Equipa criativa	Ant Harris
Equipa criativa	Zoe Harris
Producer	Ewen Brown
Efeitos especiais	Julie Evans
Efeitos especiais	Dan Sanders
VFX Artist	Bruno Fukumothi
VFX Team	Mark Stannard
VFX Team	Dan Cowley