eBay - "Find the difference that matches you with eBay"

ARTEFACT

ARTEFACT PARIS, França

571

Marca: eBay
País: França

Anunciante: eBay

Titulo	Find the difference that matches you with eBay
Titulo (língua original)	Trouvez la différence qui vous ressemble
Agência	ARTEFACT
Campanha	Find the difference that matches you with eBay
Anunciante	eBay
Marca	eBay
Data da primeira Transmissão/Publicação	2023 / 9
Sector Empresarial	Leilões online
Filosofia	In this new campaign created with Artefact 3000, the original e-commerce platform reminds us that buying a second-hand item not only aligns with responsible consumption but also represents the possibility of finding a one-of-a-kind item that truly matches our personality. It's an item that fits into current trends and provides the opportunity to be yourself and stand out with an exceptional piece. This universal desire to find items that reflect our own identity is at the core of the campaign, which kicks off on September 18th on TV, in cinemas, on billboards, and online. In the film directed by Côme Ferré (Wanda), the audience follows a young woman's relentless quest to find a rather unique mirror. This search for the ultimate item leads to many disappointments until eBay emerges as the obvious choice to find the mirror that suits her. This message is also conveyed through print and digital assets that hint at the almost infinite inventory available on the app and website. Whether it's a Scandinavian designer chair, a vintage Italian lamp, or a 70s armchair, everyone is sure to find the difference that resonates with them.
Filosofia (língua original)	eBay met à l’honneur son inventaire unique de 1,9 milliarad d’objets. Grâce à eBay, on peut enfin mettre la main sur l’objet de ses rêves. Une opportunité extraordinaire pour revendiquer son identité. Dans cette nouvelle campagne réalisée avec Artefact 3000, l’e-commerce original rappelle que l’achat d’un objet de seconde main, au-delà de s’inscrire dans une démarche responsable, représente la possibilité de trouver un objet unique et qui correspond vraiment à notre personnalité. Un objet qui s'ancre dans les tendances et qui offre la possibilité d’être soi-même et de se démarquer avec une pièce exceptionnelle.
Tipo de Mídia	Televisão e Cinema
Comprimento	30 seconds
Redator	Elie Souffan
Director de arte	Steven Poindron
Planeador estratégico	Jean Allary
Planeador estratégico	Luca Turpin
Account Manager	Leïla Achour
Account Manager	Louis Perrot
Account Manager	Dorian Libet Descorne
Director de publicidade	Ségolène de Noray
Director de publicidade	Alice Truong
Director de publicidade	Fabian Sautier
Creative Lead	Charles-Antoine de-Sousa
Creative Lead	Charles Pivot
Produtor da agência	Isabelle Ménard
Realizador	Côme Ferré
Produção	Wanda Paris
Som	Schmooze