| Titulo | The piece of string |
| Titulo (língua original) | La ficelle |
| Agência |
agence .V.
|
| Campanha |
At this price, nobody would steal it from you. - Euromotor
|
| Anunciante |
Euromotor
|
| Marca |
PGO
|
| Data da primeira Transmissão/Publicação |
2005 / 5
|
| Produto |
Scooter Big Max 50s
|
| Sector Empresarial | Motocicletas, motorizadas
|
| Legenda | At this price, nobody would steal it from you. |
| Legenda (língua original) | A ce prix là. On ne vous le volera pas. |
| História | In the advertisements two scooters are carelessly locked up (one with a piece of string tied to a lamppost, the other with a bike lock attached to some old wooden crates) since at this low price, nobody would steal the scooter, they would rush out to buy one. |
| História (língua original) | Lexpression créative met en scène 2 scooters négligemment attachés (par une cordelette à un poteau et par un cadenas à une cagette en bois) puisquà ce prix là, on ne les vole pas on court sen acheter un. |
| Filosofia | The campaign centres around the accessibility of the Big Max (with its seriously competitive price of 1399 euros), which reminds people that the scooter is a fantastic means of independence and freedom for young people. |
| Filosofia (língua original) | La campagne est axée sur laccessibilité du Big Max (proposé au un prix ultra compétitif de 1399 ) qui démocratise ce formidable moyen dindépendance et de liberté que sont les scooters pour les jeunes. |
| Problema | Euromotor and its agency .V. launch a press campaign aimed at 15-18 year olds for its PGO Big Max 50s scooter. Itll be in magazines like Scoot and Scoot, Scoot Look and Fifty Rider. |
| Problema (língua original) | Euromotor lance avec son agence de communication .V. une campagne presse à destination des 15-18 ans pour le scooter Big Max 50s de PGO, visible dans des titres tels que Scoot and Scoot, Scoot Look ou Fifty Rider. |
| Tipo de Mídia |
Publicidade em revistas
|
| Mercado | França |
| Director criativo |
Christian Vince
|
| Redator |
Fabien Teichner
|
| Supervisor de publicidade |
Olivier Perraudin
|
| Account Manager |
Xavier Real Del Sarte
|
| Account Manager |
Johann Thion
|
| Fotógrafo |
Thierry Cron
|
| Director de arte |
Faustin Claverie
|
