Victimes & Citoyens - "Car"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, França

3953

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Victimes & Citoyens
País: França

Anunciante: VICTIMES & CITOYENS

Titulo	Car
Agência	TBWA\PARIS
Campanha	#DisarmTheRoads
Anunciante	VICTIMES & CITOYENS
Marca	Victimes & Citoyens
Data da primeira Transmissão/Publicação	2021 / 2
Sector Empresarial	Segurança rodoviária
Filosofia	Shopping, going to work, taking the children to school, going out with friends... All these situations remind us that driving is a common everyday act that can lead to risky behaviour. These behaviours can have dramatic repercussions, turn against oneself, take the life of an innocent person, or even a loved one. "Calling while driving, driving too fast or pushing the limits of fatigue... These are three behaviours that are all too often common and on top of the list of causes of fatal accidents on the roads. The communication campaign highlights the moment when everything changes permanently, as in the use of firearms. This is why we have chosen to join forces with the association “Victimes & Citoyens” to convey this message in the hope that its creative territory will encourage reflection and changes behaviours", declares Anne Lavaud, General Delegate of “Association Prévention Routière”. We know our vehicles, we use them regularly and for some we pamper them. However they remain, misused, lethal weapons for oneself or for others.
Tipo de Mídia	Interatividade
Comprimento	38 seconds
Produtora	\ELSE
Produção de som	\ELSE
Director de publicidade	Coline Gosselin
Director de publicidade	Julien Thibault
Director de publicidade	Anne Lavaud
Agency Manager	Louis Mainbourg
Agency Manager	Julia Montagu
Agency Manager	Emmanuelle Escalere
Agency Manager	Jonathan Serog
Planeador estratégico	Sarah-Louise van Uden
Director executivo criativo	Faustin Claverie
Director executivo criativo	Benjamin Marchal
Director de arte	Nicolas Duval
Director de arte	Morgane Alexandre
Director de arte	Sébastien Skrzypczak
Print Producer	Corinne Desouches
Print Producer	Corinne Buys
Chief Executive Officer (CEO)	Maxime Boiron
Produtor	Léa Gosselin
Produtor	Jennifer Bauche
Production Assistant	Lucile Waechter
Realizador	Clément Lefer
Model Making	Jacques-Edouard Largy
Model Making	Elie Duponchel
Props	Karine Marques Ferreira
Pós produção	Rajae Faloss
Head of Music/Sound	Olivier Lefèbvre
Som	Fanny Mithois
Som	Mélanie Bourdet