Best Western - "Life's a Trip"

PMG

176

Marca: Best Western
País: Estados Unidos

Anunciante: Best Western

Titulo	Life's a Trip
Agência	PMG
Campanha	Life's a Trip
Anunciante	Best Western
Marca	Best Western
Posted	Fevereiro 2024
Sector Empresarial	Hotéis e resorts
História	Best Western's new brand campaign, “Life’s a Trip,” puts the focus on the travel experience in all its unbridled glory. Brought to life by PMG, it marks the debut of the agency’s first integrated campaign for the hospitality leader that puts a fresh spin on the classic brand that appeals to leisure and business travelers alike. The campaign hinges on the insight that life and travel are not always easy. Both can be simultaneously vibrant, messy, draining and beautiful, and full of imperfections. And yet, often somehow perfect. Shot in LA by director Lloyd Lee Choi and set to a re-recording of the 1968 classic ‘The Weight’ by The Band, ‘Life’s a Trip’ features real people in real life scenarios – all captured through three emotionally-driven stories that align with data-informed, strategic brand personas, including a family, a retired couple and an adventurous duo.
Tipo de Mídia	Interatividade
Mais Informações	www.bestwestern.com
Produtora	Division7
Realizador	LLOYD LEE CHOI
Managing Diretor	Kamila Prokop
Executive Music Producer	Orbital Music
Executive Music Producer	Alfonso Emilio Vélez
Lead Editor	Elena DePalma
Empresa de produção	Elena DePalma
President	Jon Dupuis
Director executivo criativo	Kyle Kelley
Director executivo criativo	Andrew Harper
Director criativo	Justin Prichard
Redator	Justin Prichard
Director criativo	Lori Wittig
Director de arte	Lori Wittig
Director executivo criativo	Jon Dupuis