Pepsi - "Enjoy"

BBDO Canada

BBDO Canada Toronto, Canadá

11068

Marca: Pepsi
País: Canadá

Anunciante: PepsiCo Inc.

Titulo	Enjoy
Agência	BBDO Canada
Campanha	Word Play - Pepsi
Anunciante	PepsiCo Inc.
Marca	Pepsi
Posted	Julho 2009
Sector Empresarial	Bebidas carbonadas
Legenda	joyitforward.ca
História	Pepsi is encouraging Canadians to spread their joy across the country in its newest Canadian marketing campaign. Prominently featured on billboards, transit shelter ads (TSAs), in-store, on television, and on-line, the ads are fueled with the spirit of optimism incorporating the brands new identity. The English campaign launches across the country on June 15. A specialized French campaign launched in Quebec on June 12 to celebrate Pepsis unique history and heritage with the brand.
Problema	The Joy It Forward English Canada campaign uses television and billboard ads that are synonymous in their look to emanate and radiate the feeling of joy. The ads use light and bright colours that intrinsically make people feel more optimistic, which then becomes infectious. Bold words and phrases in the ads use the new Pepsi smile logo in place of letters. Smile More, Jump for Joy and Lets Go are just some of the phrases that appear in the outdoor ads, encouraging consumers to spread the joy. High-impact media placements will spread the joy by making cities a little bit brighter.
Tipo de Mídia	Cartaz
Mercado	Canadá
Director criativo	Ian MacKellar
Redator	Craig McIntosh
Director de arte	Jaimes Zentil
Produtor da agência	Christie Gawenda
Produtora	Ricochet
Produtora	SGL Studio - Built Productions
Planeador estratégico	Ed Caffyn
Account Manager	Tim Welsh
Account Manager	Sheng Sinn
Account Manager	Katie Lynn
Account Manager	Jill Patterson