Gustave Roussy - "A True Story (320s (English subt)"

Publicis Conseil

Publicis Conseil Paris, França

Prêmios

9102

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Gustave Roussy
País: França

Anunciante: Gustave Roussy

Titulo	A True Story (320s (English subt)
Titulo (língua original)	Une Histoire vraie (320s)
Agência	Publicis Conseil
Campanha	A True Story
Anunciante	Gustave Roussy
Marca	Gustave Roussy
Data da primeira Transmissão/Publicação	2023 / 12
Sector Empresarial	Segurança pública, saúde e higiene
Legenda	More people are being cured from cancer than ever before
Legenda (língua original)	On n'a jamais autant guéri du cancer
História	The film takes us through Santa’s journey the year he was diagnosed with cancer, from the discovery of his illness to the various treatments he received at Gustave Roussy, as well as the unwavering support he received from his daughter and the medical staff until he went into remission. Just like anyone who is affected, Santa Claus will go through moments of doubt, despair, and sorrow, but also of joy. As his illness deprived him of the attributes that makes him Santa Claus in everyone's eyes - his long beard and white hair - he persisted, whatever the cost, in working in his workshop to ensure children's Christmases while still undergoing heavy treatment. Thanks to advances in research and the support of Gustave Roussy, Santa is now cured and can resume his rounds and his work, bringing joy to millions of children.
História (língua original)	Le film est un conte de Noël moderne dans lequel fiction et réalité s’entremêlent volontairement. Il retrace un fait inconnu mais véridique : Le Père Noël a eu un jour un cancer… et en a guéri. Comme toute personne touchée, le Père Noël passera par des moments de doute, de désespoir, de chagrin mais aussi de joie. Alors que sa maladie lui dérobe les attributs qui font de lui le Père Noël aux yeux de tous : sa longue barbe et ses cheveux blancs, il s’obstine coûte que coûte à travailler dans son atelier pour assurer le Noël des enfants tout en suivant un traitement lourd. Et grâce aux avancées de la recherche et à l’accompagnement de Gustave Roussy, le Père Noël guérit et peut reprendre ses tournées, son travail et rendre heureux des millions d’enfants.
Filosofia	For its fundraising campaign, Gustave Roussy, the leading cancer center in France, Europe, and 4th in the world, wants to highlight this incredible yet very realistic hope, with a fact that is little known to the general public.
Filosofia (língua original)	Pour sa campagne d’appel aux dons, Gustave Roussy, 1er centre français, européen et 4e mondial dans la lutte contre le cancer, souhaite mettre en avant cet incroyable et pourtant très réaliste espoir, avec ce fait peu connu du grand public.
Problema	Cancer has never been cured as much as it is today, yet when we think about cancer, we immediately think of death. Few of us are aware of the incredible progress that has been made in curing this disease. Today, 66% of cancers can be healed, and science has made more progress in the last 10 years than in the last 100. For its fundraising campaign, Gustave Roussy, the leading cancer center in France, Europe, and 4th in the world, wants to highlight this incredible yet very realistic hope, with a fact that is little known to the general public.
Problema (língua original)	On n’a jamais autant guéri du cancer qu’aujourd’hui et pourtant quand on pense au cancer, on pense immédiatement à la mort. Nous sommes très peu à connaitre les incroyables avancées réalisées aujourd’hui vers la guérison de cette maladie. Aujourd’hui on guérit 66% des cancers et la science a fait plus de progrès ces 10 dernières années que les 100 précédentes.
Tipo de Mídia	Televisão e Cinema
Comprimento	321 seconds
Chief Creative Officer	Marco Venturelli
Chief Executive Officer (CEO)	Marco Venturelli
Director de publicidade	Fabrice Barlesi
Produtora	Iconoclast Paris