| Titulo | Pony (French) |
| Titulo (língua original) | Poney |
| Agência | CLM BBDO |
| Campanha | Posters - HP |
| Anunciante | Hewlett-Packard |
| Marca | HP |
| Posted | Abril 2010 |
| Produto | Printer |
| Produto (língua original) | Imprimante |
| Sector Empresarial | Impressoras e Digitalizadores |
| Legenda (língua original) | Une qualité d'impression unique |
| História | Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike. |
| Filosofia | The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion. |
| Problema | Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand. |
| Tipo de Mídia | Imprensa e publicações |
| Director executivo criativo | Jean-Francois Sacco |
| Director executivo criativo | Gilles Fichteberg |
| Director criativo | Eric Pierre |
| Redator | Vincent Pedrocchi |
| Produtora | Continental |
| Planeador estratégico | Brice Garçon |
| Account Manager | Frank Bauer |
| Account Manager | Nicolas FABRE |
| Account Manager | Audrey Bedoucha |
| Pós-produção | Adrien Bénard |
| Fotógrafo | Jean Yves Lemoigne |
| Art Buyer | Sylvie Etchemaité |
| Director de publicidade | Jean-Pierre LeCalvez |
| Director de publicidade | François Martin |
| Director de publicidade | Gavin Skillicorn |
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