Titulo | Humid |
Agência | Fallon |
Campanha | Progress is Perfection |
Anunciante | Danone Wave |
Marca | Silk |
Data da primeira Transmissão/Publicação | 2018 / 1 |
Sector Empresarial | Leite e derivados |
História | Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Imperial Woodpecker |
Colorização | MPC LDN |
Produtor executivo | Crissy DeSimone |
Managing Diretor | Damian Stevens |
Realizador | Stacy Wall |
Sound Designer | Jeff Payne |
Redator | Simon Roseblade |
Produtor | Anita Wetterstedt |
Produtor executivo | Charlie Cocuzza |
Flame Artist | Chris Homel |
Colorist | Mark Gethin |
Head of Business Affairs Manager | Brendan Lawrence |
Director criativo | Kevin Lau |
Chief Creative Officer | Jeff Kling |
Editor | Will Hasell |
Chefe de produção | Kirsten Thon-Webb |
Sound Design and Mix | Ben Freer |
Director de fotografia | Mihai Malaimare Jr. |
Director criativo | Jonah Hall |
Director de arte | Jay Morrison |
Director criativo | Rick Utzinger |
Produtor executivo | Sabrina Elizondo |
Flame Assistant | Brandon Harden |
2D Artist | Zach Carnes |
Color Producer | Rebecca Boorsma |
Offline Post Producer | Rebecca Jameson |
Realizador | Jon Lorenz |
Produtor executivo | Melissa Elston |
Chefe de produção | Pat Sidoti |
Executive Producer / Managing Partner | Doug Halbert |
Flame Assistant | Brack Hightchew |
Produtor de som | Maddee Bonniot |
Assistant Editor | Tessa Malsam |
Produtor | James L. Reid |
Planning Partner | Chad Koehnen |
Integrated Producer | Erin Kirby |
Digital Director | Matt Benka |
Business Leader | Jordan Hoffarber |
Supervisor de conta | Natalie Harrison |
Account Manager | Julia Frayne |
Assistant Mixer | Andrew Smith |
Audio Post Production | Eleven Sound |
VFX Company | Timber |
Empresa de produção | Arcade Edit |