Unicef - "The World Upside Down"

Don't Panic

Don't Panic London, Reino Unido

7316

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Marca: Unicef
País: Reino Unido

Anunciante: UNICEF

Titulo	The World Upside Down
Agência	Don't Panic
Campanha	The World Upside Down
Anunciante	UNICEF
Marca	Unicef
Data da primeira Transmissão/Publicação	2015 / 11
Sector Empresarial	Direitos humanos
História	The mum and dad sit watching their children play; dangling upside down from a climbing frame and doing headstands. But each time one of the two children spins upside down, their world turns upside down with them, and we see a glimpse of the very different life they could be living in a country affected by war or natural disaster. We see scenes that mirror real stories documented by Unicef of children suffering from violence, exploitation and abuse, and in need of protection. As the film progresses, we see the children’s world getting darker, and the parents getting more and more distressed as they realise the danger the children face. It closes with a little boy sitting down on the railway tracks he has been following, worn out, shivering and alone as winter and darkness closes in - an all too familiar scene for millions of children escaping danger this winter. The dark stories shown in the film reflect the experiences of real children.
Problema	In Syria, one in five children are forced to cross conflict lines to take exams. In Yemen, 573 children have been killed since the fighting escalated in March this year, more than four times the total in 2014. In emergencies last year, Unicef protected children from violence by providing over 3 million children with psychosocial support; placing 33,000 unaccompanied and separated children in alternative care; and reuniting 12,000 children with their families or caregivers. Unicef also secured the release of 10,000 children by armed forces or groups, and helped to reintegrate 8,000 children back into their communities.
Tipo de Mídia	Televisão
Comprimento	110 seconds
Mais Informações	www.unicef.org.uk
Produtora	Thomas Thomas Films
Empresa de design sonoro	750mph
Director criativo	Richard Beer
Director de contas	Sam Adams
Produtor da agência	Ellie Moore
Realizador	Karen Cunningham
Produtor	Trent Simpson
Editor	Owen Oppenheimer
Empresa de produção	The Quarry
Pós-produção	Time Based Arts, London
Sound Engineer	Mark Hellaby
Director de fotografia	Gallan Green