Mercedes-Benz - "Giant Respect."

Preuss und Preuss

Preuss und Preuss Berlin, Alemanha

12255

Marca: Mercedes-Benz
País: Alemanha

Anunciante: Daimler AG

Titulo	Giant Respect.
Agência	Preuss und Preuss
Campanha	Giant Respect.
Anunciante	Daimler AG
Marca	Mercedes-Benz
Data da primeira Transmissão/Publicação	2021 / 8
Produto	Mercedes Citan van
Sector Empresarial	Outros veículos
Filosofia	In order to visually differentiate this gigantic effect, the visual concept uses exciting lightplays and dramatic perspectives which convey agility and flexibility – and thus show the true size of the new Citan. "Putting a real giant like Hafþór behind the wheel of the new Citan doesn't just strike a chord with our customers, but it also impressively demonstrates how spacious or gigantic the new Citan really is," explains Anja Gutmann, Head of Marketing Communications at Mercedes-Benz Vans.
Problema	The new Citan is a discreet giant in the small van segment. Surprisingly spacious for a compact van, fully loaded with innovative features such as MBUX or Active Brake Assist and also visually a true Mercedes-Benz. So it's only logical that the discreet giant should be paired up with a real giant: measuring 2.06 metres and weighing in at 155 kilogrammes, Hafþór "Thor" Júlíus Björnsson provides a testimonial as part of the international market launch campaign.
Tipo de Mídia	Televisão
Comprimento	41 seconds
Managing Diretor	Nina Preuss
Chief Creative Officer	Michael Preuss
Client Services Director	Jana Huth
Estrategista	Jens Wages
Estrategista	Robert Meinert
Director criativo	Maximilian Stengl
Director de arte	Maximilian Stengl
Director criativo	Oliver Flohrs
Redator	Oliver Flohrs
Director de arte	Melanie Specht
Redator	Sebastian Flemmig
Redator	Steffen Rollbühler
Redator	Junior Account
Produtor da agência	Sunna Pilz
Produção	Czar.de (Berlin)
Realizador	Alexander Timmer
Director de fotografia	Ekkehart Pollack
Producer	Jan Fincke
Producer	Christian Brox
Producer	Vincent Taeger
Pós produção	Acht Frankfurt
Post production campaign	Bacon X
Editor	Alexander Jurkat
Música	PlayDis!
Música	Georg von Den Busche