Titulo | The Line-Up Song (174s) |
Agência | FP7/CAI |
Campanha | Coke Acn |
Anunciante | Coca-Cola Company |
Marca | Coke Red |
Data da primeira Transmissão/Publicação | 2016 / 12 |
Sector Empresarial | Bebidas carbonadas |
História | Getting Egyptians to memorize their team and its line up fast was the challenge we were facing, amidst a competitive landscape that would have every brand across industries communicating mega messages around the championship and its stars. How could we get our tribute to stand out while others were spending millions on footballers and sponsorships? We needed our music to be extremely catchy, so catchy that every man, woman and yes child could pick it up. It needed to be as easy as an old nursery rhyme. In fact, it was just that. We purposely chose an iconic nursery rhyme that all Egyptians grew up memorizing, knowing that this would be the easiest way to get people to remember our lyrics, and accordingly, the team line up. |
Tipo de Mídia | Televisão |
Comprimento | |
Director criativo | Maged Nassar |
Realizador | Maged Nassar |
Colorist | Karim Mira |
Editor | Amr Rabee |
Director executivo criativo | Ahmed Hafez Youness |
Produtor | Inas Nagy |
Designer gráfico | Mohamed Abdel Hamid |
Director criativo | Rami El Kerdani |
Business Manager | Ahmed Fayez |
Redator | Rana Kahiry |
Director de contas | Sara Sherif |
Designer gráfico | Mostafa Abdelmawla |
Supervisor de conta | Ahmed El Shimy |
Executivo de contas | Aslan Tarek |
Executivo de contas | Hend Ali |
Produtor | Moayad El Shenawy |
Director de arte | Assem Ali |
Produtor executivo | Begad Omran |
Produtor | Ahmed Azmi |
Produtor de linha | Naga Faied |
Compositor | Wael Alaa |
Guarda-roupa/estilista | Nada Adel |
Singer/Songwriter | Mohamed ELGhamrawy |
Director de fotografia | Ahmed El Morsy |
Stylist | Nada Adel |
Produtora | Bigfoot |
Chefe de produção | Heba Radwan |