Titulo | Subway (Airport) |
Agência | J. Walter Thompson London |
Campanha | Supporting Human Ambition |
Anunciante | HSBC |
Marca | HSBC |
Data da primeira Transmissão/Publicação | 2015 / 11 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
História | The print campaign sets out to capture ‘the story of human ambition’, and re-awaken the valuable insights behind ‘ambition’ which are fundamentally, and distinguishably, human. The triptych-style executions explore different themes and perspectives on what ambition means to different people in different places; from where ideas come from, to what drives them, to how visionaries see the world. The tone of the creative is warm, inclusive and thought-provoking. |
Tipo de Mídia | Cartaz |
Director criativo | Axel Chaldecott |
Global Director in Charge | Joseph Petyan |
Director de publicidade | Hamish Goulding |
Planeador | Rob Alexander |
Diretor dos Negócios | Luke Kenny |
Director de publicidade | Brianna Davis |
Account Manager | Gemma Swinglehurst |
Regional Account Director | Rollo Gwyn-Jones |
Account Manager | Ben Golden |
Project Manager | Louise Tench |
Equipa criativa | Mark Campion |