Hamish Goulding
Head of Integrated Marketing Communications at HSBC
London, Reino Unido
TituloSubway (Airport)
Agência
Campanha Supporting Human Ambition
Anunciante HSBC
Marca HSBC
Data da primeira Transmissão/Publicação 2015 / 11
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
História The print campaign sets out to capture ‘the story of human ambition’, and re-awaken the valuable insights behind ‘ambition’ which are fundamentally, and distinguishably, human. The triptych-style executions explore different themes and perspectives on what ambition means to different people in different places; from where ideas come from, to what drives them, to how visionaries see the world. The tone of the creative is warm, inclusive and thought-provoking. 
Tipo de Mídia Cartaz
Director criativo
Global Director in Charge
Director de publicidade
Planeador
Diretor dos Negócios
Director de publicidade
Account Manager
Regional Account Director
Account Manager
Project Manager
Equipa criativa

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