Loterías Y Apuestas Del Estado - "Robbery"

Proximity Madrid

Proximity Madrid Madrid, Espanha

5623

Marca: Loterías Y Apuestas Del Estado
País: Espanha

Anunciante: Loterías Y Apuestas Del Estado

Titulo	Robbery
Agência	Proximity Madrid
Campanha	Robbery
Anunciante	Loterías Y Apuestas Del Estado
Marca	Loterías Y Apuestas Del Estado
Data da primeira Transmissão/Publicação	2019 / 5
Sector Empresarial	Lotarias e jogos de sorte
Filosofia	BACKGROUND “La Primitiva” is one of the most beloved products sold by the state lottery administration (Loterías y Apuestas del Estado). Everyone dreams of winning La Primitiva, and we discuss what we would do if it happened with our relatives, friends, and colleagues, but... do we actually buy tickets? IDEA The campaign revolves again around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. But now, Mr. Destiny is who goes arround the real world in person, searching for winners. But he always chooses the worst possible moment.
Tipo de Mídia	Televisão
Comprimento	72 seconds
Global Chief Creative Officer	Eva Santos
Director executivo criativo	Susana Pérez
Creative Director	David Vijil
Creative Supervisor	Raul Somaza
Creative Supervisor	Fernando Esteban
Director de arte	José Luis Diez
Executive Account Director	Cristina Esteras
Brands Group Director	Javier Arranz
Account Director	Sandra Cabrera
Executivo de contas	Esla de Murga
Communications Director	Laura Carrillo
Head of Production	Gemma Selga
Production Company	Antiestático
Director	Álvaro Brechner
Produtor executivo	Antonio Ruiz
Producer	Roberto Arias
Director de fotografia	Carlos Catalán
Editor	Nacho Ruiz-Capillas
Post Production	La zapatilla roja
Sound Studio	Mr. Peaks