MADD - "Ryan"

Juniper Park\TBWA

Juniper Park\TBWA Toronto, Canadá

4469

Titulo	Ryan
Agência	Juniper Park\TBWA
Campanha	Campaign 911 - MADD
Anunciante	Mothers Against Drunk Driving
Marca	MADD
Posted	Janeiro 2010
Sector Empresarial	Segurança rodoviária
Legenda	Help us keep them off the road.
História	MADD Canada has launched Campaign 911 - a nation-wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers.
Filosofia	To raise awareness for Campaign 911 and to stress how important it is that people call to report impaired drivers, we created a talk show were so-called impaired driving experts could share their theories about how they beat the system. The ads culminate by reminding the audience there are a lot of idiots out there and ask them to help us keep them off the road by calling 911.
Problema	There have always been those who believe that they can get away with driving impaired. But even more dangerous are those who share their theories about how to drive impaired at parties, gatherings, and, more recently online.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Mercado	Canadá
Empresa de design sonoro	Vapor Music Group
Produção musical	Vapor Music Group
Director executivo criativo	Anthony Wolch
Director criativo	James Ansley
Director de arte	Denise Cole
Redator	James Ansley
Realizador	Adam Massey
Produtora	Holiday Films
Director de contas	Helen Winfield
Produtor da agência	Nadya MacNeil
Empresa de produção	Films Traffik