McDonald's - "VHS_MP4"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, Estados Unidos

Prêmios

2341

Marca: McDonald's
País: Suíça

Anunciante: McDonald's

Titulo	VHS_MP4
Brief	To celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art.
Agência	TBWA\Chiat\Day New York
Campanha	50 Years of Big Mac
Anunciante	McDonald's
Marca	McDonald's
Posted	Novembro 2019
Sector Empresarial	Restaurantes e comida rápida
História	To celebrate the Big Mac's 50 years’ anniversary in 2018 we let 50 illustrators and designers from around the world re-interpret the iconic build-up of the Big Mac on 50 different posters. They all show the most popular and common things that have changed between 1968 and 2018. The executions vary and use model building, screen printing, photocopying, many different styles of typography, 3D-Design, Vector-Design and even programming to make each ad a unique piece of art.
Tipo de Mídia	Imprensa e publicações
Holding Company	Omnicom Group
Produtora	EG+
Media Agency	OMD
Director executivo criativo	Manuel Wenzel
Director criativo	Bruce Roberts
Director de arte	Frédéric Nogier
Redator	Felix Freese
Marketing Director	Aglaë Strachwitz
Illustrator	Chris Rowson
Illustrator	Alex Trochut
Global Chief Creative Officer	Chris Garbutt
Redator	Tizian Walti
Director de arte	Angelo Sciullo
Produtor da agência	Vivian Lee
Produtor da agência	Junior Art Director
Redator	David Voges
Produtor da agência	Seokmin Hong
Illustrator	John Smith
Illustrator	Oleg Grishin
Illustrator	Eric Groza
Illustrator	Gigi Lee
Illustrator	Helga Fresh
Director of Design	Mark Sloan
Director de arte	Joao Pereira
Illustrator	Hendrik Everaerts