Barclay's Women Football League - "The Unstoppable BWSL Continues"

Dark Horses

Dark Horses London, Reino Unido

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Titulo	The Unstoppable BWSL Continues
Agência	Dark Horses
Campanha	The Unstoppable BWSL Continues
Anunciante	The Football Association (FA)
Marca	Barclay's Women Football League
Data da primeira Transmissão/Publicação	2022 / 9
Sector Empresarial	Equipamentos desportivos, eventos desportivos
História	After the Lionesses won Euro 2022, women’s football has never been more popular. To keep momentum going and remind fans of the drama unfolding every week in the WSL, we created a season launch campaign showing the women’s game as one unstoppable journey. Capturing the excitement of a season in 30 seconds, we used 129 clips and stills that were individually rotoscoped and cut out. These were then pieced together into an animated collage combining multiple animation techniques, graphic design and stop motion. The result: a rich, multi-layered edit that dynamically tracked passages of play while representing the entire WSL.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Produtora	Electric Theatre Collective
Pós produção	Electric Theatre Collective
Director executivo criativo	Steve Howell
Director criativo	Josh Pearce
Produtor da agência	Andy Walsh
Empresa de design sonoro	Wave
Equipa criativa	Hannah Rendell
Equipa criativa	Lara Hallam
Diretor dos Negócios	Caroline McCulloch
Account Manager	Mike Warren
Realizador	Ewan Jones Morris
Producer	Andy Salem