| Titulo | The RGB News |
| Agência | Geometry |
| Campanha | The RGB News |
| Anunciante | Observator |
| Marca | Observator |
| Data da primeira Transmissão/Publicação | 2014 / 5 |
| Sector Empresarial | Programas e canais de televisão e rádio |
| História | No more than 14 people out of 1000 donate blood in Romania, leaving the country at the bottom of blood donation ranking in Europe.Thousands fall victims to lack of blood daily, but Romanians are concerned with mainly what happens in their own backyard. To make them care, we had to go into their homes. Observator, Antena 1's number one news program, activated its strongest tool - the TV screen. For one week, viewers noticed that something on their screen was missing - the red component from the screen RGB colors - thus showing how life without blood feels like. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director de arte | Florina Alexandru |
| Director de arte | Stefan Vasilachi |
| Redator | Sorana Somesan |
| Director criativo | Mihai Fetcu |
| Director de contas | Radu Glont |
| Director de contas | Raluca Berceanu |
| Planeador estratégico | Alex Petrescu |
More Work
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- AGÊNCIA:
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The RGB News (print case)
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The Kid
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