Samsung - "MICHELLE"

Rosetta

Rosetta El Segundo, Estados Unidos

7998

Marca: Samsung
País: Estados Unidos

Anunciante: Samsung

Titulo	MICHELLE
Agência	Rosetta
Campanha	Into The Galaxy
Anunciante	Samsung
Marca	Samsung
Data da primeira Transmissão/Publicação	2015 / 3
Sector Empresarial	Telemóveis e pagers
História	BRW FILMLAND Los Angeles director Marcus Ubungen showcases the steadfast dedication of an unlikely ballet dancer in the inspiring :60 “Fabrice” for Samsung out of Rosetta, produced through Double A Films.
Filosofia	The spot is part of the new “Into The Galaxy” campaign and focuses on Joffrey Ballet dancer Fabrice Calmels’ fierce determination to become a professional ballet dancer despite his atypical height. Due to his persistence, Calmels defies all odds to land one of the most coveted company spots in the country. The campaign also includes a spot highlighting the ferocious dedication of two-time MMA Invicta World Champion Michelle Waterson, as well as the artistic musings of Sarah Ellquist deBlanke, an inspired singer/songwriter and vocalist for Western Bells.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Director criativo	Andrew Hsu
Chefe de produção	Ari Weiner
Director criativo	Bob Strickland
DP	Travis Cline
Produtor executivo	Ilene Kramer
Director	Marcus Ubungen
Associate Partner, Technology & Telecommunications	Caitlin McNulty
Chief Marketing Officer	Todd Pendleton
Senior Director of Social, Digital and Loyalty Marketing	Colleen McDuffe
Digital Marketing	Smith Pharis
Executive Creative Director, Partner	Peter Kang
Creative Partner, Technology & Telecommunications	Johann Conforme
Director criativo	Lisa Charlebois
Director of Creative Delivery	Christian Miranda
Designer	Matt Meilner
Senior Associate Art Buyer	Senior Associate Art Buyer
Director de contas	Ryan Wesierski
Vice President, Project Management	Sharon Wells
Program Director	Irene Xu
Project Coordinator	Leslie Mendoza
Produtora	Double A Films
Produtor	Jorge Salgado