| Titulo | Embrace Change |
| Agência |
Deutsch NY
|
| Campanha |
Embrace Change (D.C.) - IKEA
|
| Anunciante |
IKEA
|
| Marca |
IKEA
|
| Posted | Janeiro 2009 |
| Sector Empresarial | Retalho, distribuição e cadeias de restaurantes
|
| História | President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. For this reason, IKEA is extending a free offer to the First Family to redesign and furnish any rooms in the White House using IKEA furniture, accessories, and its team of designers. |
| Filosofia | Three lucky winners will receive IKEA gift cards valued at $1,500. |
| Problema | During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home. |
| Resultado | The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home. |
| Tipo de Mídia |
Web site
|
| Mais Informações | embracechange09.com |
| Media Rep. |
Louise Thach
|
| Media Rep. |
Shaun Leavy
|
| Director de media |
Vonda LePage
|
| Chief Creative Officer |
Heh Assoc
|
| Group Creative Director |
Nathan Hunt
|
| Redator |
Nick Bayne
|
| Director de arte |
Grant Piper
|
| Produtor executivo da agência |
Lauren Ziffer
|
| Produtor da agência |
Sam Helfer
|
| Designer |
Joseph Barille
|
| Programador |
Michael Nicosia
|
| Application Developer |
Scott Alcid
|
| Application Developer |
Mike Gomez
|
| QA |
Carlos Solorzano
|
| Produtor executivo |
Jeremy Rosenberg
|
| Produtor |
Nili Suhami
|
| Director de arte |
Anthony Alvarez
|
