Titulo | McDelivery Pins |
Agência | Leo Burnett |
Campanha | McDelivery Pins |
Anunciante | McDonald's |
Marca | McDelivery |
Data da primeira Transmissão/Publicação | 2022 |
Sector Empresarial | Restaurantes e comida rápida |
História | After the pandemic, the food delivery category was booming with more and more restaurants popping up to make competition fiercer than ever. In a world where there are so many options and so much noise in the category, McDonald’s needed to stand out as a category of one. To do this we, turned to our iconic core menu items by creating a suite of illustrations where the only change we made to the products was to change on part into the Iconic Delivery pin – illustrating how you can get McDonald’s delivered to exactly where you are. |
Tipo de Mídia | Exterior |
Chief Creative Officer | Chaka Sobhani |
Director criativo | Andrew Long |
Equipa criativa | Joe Miller |
Director de arte | Joe Miller |
Director executivo criativo | Mark Elwood |
Designer | Cat Burrell |
Diretor dos Negócios | Steph Bates |
Director de contas | Rebecca Dickens |
Account Manager | Alice Pavey |
Account Manager | Elspeth Allen |