| Titulo | Dreamcaster |
| Agência | FCB New York |
| Campanha | Dreamcaster |
| Anunciante | AB Inbev |
| Marca | Michelob Ultra |
| Data da primeira Transmissão/Publicação | 2022 |
| Sector Empresarial | Cervejas, sidras |
| História | The NBA brings joy to billions. Yet its joy isn’t equally accessible to all. So as a brand that famously believes “It’s Only Worth It If You Enjoy It,” Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports. |
| Filosofia | We developed groundbreaking technology that immersed blind and visually impaired fans in the joy of live sports. Launching the technology during the Playoffs kick-started our commitment to making the joy of sports accessible to all. |
| Problema | 284 million sports fans worldwide struggle to enjoy live games because they’re blind or visually impaired. They can listen to play-by-play commentary, but anyone who loves basketball knows there’s more to the game. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Produtora | HēLō |
| Produtora | DaHouse Audio |
| Produtora | NEPYRU |
| PR Agency | 3PM |
| Agência de Mídia | Starcom USA |
| Chief Creative Officer | Michael Aimette |
| Chief Creative Officer | Gabriel Schmitt |
| Group Creative Director | Alexandre Abrantes |
| Director criativo | Thomas Mori |
| Director criativo | Simon Dolsten |
| Designer | Vitor Hugo Favero |
| Director de arte | Vitor Hugo Favero |
| Director de arte | Roxane Schneider |
| Director de arte | Victoria Rocha |
| Agency Designer | Eric Benitez |
| Design de imagens | Breithner Monteiro |
| Agency Editor | Chris Monteiro |
| Agency Editor | Stephen Jess |
| Group Account Director | Diana Gonzalez-Cash |
| Creative Partner | Danilo Boer |
| Redator | Pieter Claeys |
| Head of Design | Sy-Jenq Cheng |
| Head of Design | Sy-Jenq Cheng |
| Chefe de produção | Nick Williams |
| Director of Integrated Production | Daniel Roversi |
| Head of Design | Sy-Jenq Cheng |
| Integrated Producer | Pim Leeuwenkamp |
| Production Manager | Connor Bland |
| Project Manager | Lilly Sessions |
| Chief Strategy Officer | Todd Sussman |
| Head of Design | Sy-Jenq Cheng |
| Diretor de Estratégia | Jamie Rutherford |
| Supervisor de conta | Logan Butler |
| Content Creator | Adam Nelson |
| Assistant Account Executive | Matthew Hamburg |
| Management Supervisor | Elisa Tanganelli |
| Program Director | Abby Kiefer |
| Estrategista | Michael Schonfeld |
More Work
SEE ALLDreamcaster (Documentary)
- MARCA:
- Michelob Ultra
- AGÊNCIA:
- FCB New York
It's Only Worth It
- MARCA:
- Michelob Ultra
- AGÊNCIA:
- FCB New York
Dreamcaster (all libraries)
- MARCA:
- Michelob Ultra
- AGÊNCIA:
- FCB New York
Dreamcaster (aura)
- MARCA:
- Michelob Ultra
- AGÊNCIA:
- FCB New York
Dreamcaster (board)
- MARCA:
- Michelob Ultra
- AGÊNCIA:
- FCB New York
Dreamcaster (experts)
- MARCA:
- Michelob Ultra
- AGÊNCIA:
- FCB New York
Dreamcaster (strategy)
- MARCA:
- Michelob Ultra
- AGÊNCIA:
- FCB New York
Dreamcaster (theory)
- MARCA:
- Michelob Ultra
- AGÊNCIA:
- FCB New York
Dreamcaster (film)
- MARCA:
- Michelob Ultra
- AGÊNCIA:
- FCB New York