Roularta Women magazine - "Happy Ending 1"

Mutant Antwerp, Bélgica

1588

Titulo	Happy Ending 1
Agência	Mutant
Campanha	Happy Ending
Anunciante	Roularta
Marca	Roularta Women magazine
Posted	Novembro 2021
Sector Empresarial	Jornais, revistas e livros
História	Flair’s mission statement reads: ‘We are more powerful when we empower each other’. One of their biggest focal points was ‘sexual emancipation’. Thus ‘Happy ending’ was born: An erotic podcast series based on experiences of real women.‘Happy ending’ is porn through women’s eyes, or rather women’s ears in this case.Flair wanted to launch an erotic podcast. They already had a weekly column in Flair print 'Happy Ending' and they wanted to bring this column to life in a new channel. The aim was to diversify into the digital audio market to raise awareness and claim self-love. We conceived a ‘porna podcast’ series called Happy Ending based on real erotic stories from Flair readers. What gets you excited is different for everyone. That’s why the podcast was made to stimulate your fantasies even more. The podcast is suggestive by nature and an auditive experience leaving enough room for the listener’s imagination. Within the first week, Happy Ending became the number 1 podcast in Belgium.
Problema	Flair is a Belgian magazine with young women as its target audience.
Tipo de Mídia	Imprensa e publicações
Director criativo	Odin Saillé
Equipa criativa	Pieter Claeys
Equipa criativa	Roxane Schneider
Client Director	Emilie Kino
Client Manager	ShiQi Ji
Illustrator	Regards Coupables