Global Compact Brazil Network - "Making of Message From Carl Sagan"

AlmapBBDO

AlmapBBDO São Paulo, Brasil

1109

Marca: Global Compact Brazil Network
País: Brasil

Anunciante: Global Compact Brazil Network

Titulo	Making of Message From Carl Sagan
Agência	AlmapBBDO
Campanha	Message From Carl Sagan
Anunciante	Global Compact Brazil Network
Marca	Global Compact Brazil Network
Data da primeira Transmissão/Publicação	2023 / 5
Sector Empresarial	Instituições, organizações não governamentais
História	Making of Message From Carl Sagan. In the mid-1980s, when environmental issues weren't considered as relevant as they are today and ESG had yet to exist as a concept, the visionary Carl Sagan, a Harvard professor and the author of more than 20 books, both on science and science fiction, was raising the alarm about the risks of climate change and the role humanity was playing in destroying the planet. Sagan said back then that even a one-degree change to the planet's temperature would be enough to provoke terrible suffering worldwide. And he was right. Forty years on, Sagan's speeches are at the heart of a new film from the UN Global Compact, with creative by AlmapBBDO and Boiler Filmes. Using Sagan's original recordings, the film shows an installation featuring automatons of wild animals, hand-crafted by Argentine artist Pablo Lavezzari and driven by the tape spooling out of an old tape player. The soundtrack to Sagan's words is “When The Land Meets The Sea," a song made out of a single tape loop by Amulets, an artist known as “The Tape Wizard”. The installation was set up at Bolsa de Arte in São Paulo, a gallery which put on an exhibit for guests. The idea is for the piece to be exhibited at galleries abroad in the second half of 2023. The campaign is designed to make people reflect about an issue that was urgent then and is a full-blown emergency today. The idea is to invite companies to commit to the aims and goals of the UN Global Compact, a 2000 initiative that seeks to lead the corporate world in adopting humanitarian action.
Tipo de Mídia	Interatividade
Comprimento	142 seconds
Chief Creative Officer	Luiz Sanches
Realizador	Dulcídio Caldeira
President & CEO	Filipe Bartholomeu
Approval Client	Carlos Pereira
Chefe de produção	Juliana Sigolo
Color Grade Artist	Acauan Pastore
1st AD	Bruno Roberti
Editor	Ricardo Quintela
Post Production Coordinator	Ricardo Quintela
Director Of Production	Fábio Arisaka
Chief Creative Officer	Pernil
Head of Client Services	Larissa Perrotta
Client Services	Jess Thomaz
Coordinator	Michel Nogueira
Produtor executivo	Juliana Martellotta
Client Services	Jonas Monte
Client Services	Maria Clara Gonçalves
Coordinator	Bruna Fernandes
Coordinator	Cintia Varella
Coordinator	Marina Ronik
DP	Fe Oliveira
Director de arte	Erika Betbeder
Object Producer	Daiana Arna
Artist	Pablo Lavezzari
Effects	Cesar Utimura
Post-production Supervisor	Rafael Barão
Produtora	Boiler Filmes
VFX/Post Production	Flow Effects
Audio Post Production	Estudio A9
Licenciamento de Música	A9 Studio