| Titulo | Bird Nest Sticker Decals |
| Agência |
FabraQuinteiro
|
| Campanha |
Bird Nest Sticker Decals
|
| Anunciante |
Instituto de Pesquisas Ecologicas
|
| Marca |
Ipê
|
| Posted | Junho 2008 |
| Sector Empresarial | Questões ambientais e animais
|
| História | PE mainly implements environmental consciousness projects among rural residents living close to forests and jungles in Brazil. We were tasked with raising awareness for IPE's anti-deforestation drive among urban residents living in Brazil's larger metropolitan cities, encouraging them to use only certified wood and not wood illegally obtained from Brazil's jungles and forests. |
| Filosofia | Since our budget was minimal, typical outdoor messaging was not possible. We had to create an alternative media that would still draw attention to the cause. The decals were stuck specifically in and around retail districts inside the metropolitan cities, well known for selling wooden goods (doors, windows, furniture), helping the message to reach its main target: wood shoppers and retailers. |
| Problema | For that matter, the promo consisted in creating sticker decals that realistically resembled bird nests with birds living in them. They were then stuck on every wooden door, gate and fence - recreating their natural habitat in an urban environment. Upon closer exploration of the sticker, people would read: "Deforestation destroys the natural habitats of many animal species. Make sure that all the wood you buy is legally certified. IPE - Ecological Research Institute - www.ipe.org.br" |
| Resultado | Results: In just 2 weeks following this promotion, IPE reached its projection for metropolitan cities in Brazil, having increased its website page-views by over 8%. |
| Tipo de Mídia |
Case Study
|
| Director executivo criativo |
Paschoal Fabra Neto
|
| Director criativo |
Marcelo Aragro
|
| Redator |
Ricardo Frezza
|
| Director de arte |
Bruno Cirello
|
| Stock Fotografia |
Getty Images - Brazil
|
| Retocador digital |
Fernando Vido
|
