PNC Bank - "The “Baking Of” the Gingerbread Branch"

Deutsch NY

Deutsch NY New York, Estados Unidos

15834

Marca: PNC Bank
País: Estados Unidos

Anunciante: The PNC Financial Services Group

Titulo	The “Baking Of” the Gingerbread Branch
Agência	Deutsch NY
Campanha	Gingerbread Branch
Anunciante	The PNC Financial Services Group
Marca	PNC Bank
Data da primeira Transmissão/Publicação	2015 / 12
Sector Empresarial	Banca, finanças, lei e seguros
Filosofia	PNC Bank released its 32nd annual Christmas Price Index on Monday, Nov. 30, which mimics the Consumer Price Index by pricing out each gift from the classic Christmas carol, The 12 Days of Christmas. But this year, Deutsch & PNC wanted to bring fun and finance together for the holidays, by building the world’s first life-size bank branch made of real gingerbread! The PNC Gingerbread Branch was open to the public December Friday Dec. 4–Sunday, Dec. 6 at Penn’s Landing in Philadelphia. Inside the Gingerbread Branch, kids and their families learned about the gifts and their prices from 12 beautiful columns meticulously crafted by expert pastry chefs. They enjoyed hot cocoa and gingerbread cookies from the Cookie Counter. The Gingerbread Branch wasn’t just a showcase for the Christmas Price Index, it was a working PNC Bank branch, where you could open an account or get some cash from a cookie-encrusted ATM. The design and architecture of the branch was part Art Deco and part Willy Wonka.
Tipo de Mídia	Infomercial
Comprimento	120 seconds
Mercado	Estados Unidos
Group Creative Director	Jeremy Bernstein
Director de arte	Alex Avis
Redator	Justin Lee
Designer	Juan-Carlos Pagan
Designer	Aliza Adam
Designer	Brian Gartside
Designer	Lynne Yun
Illustrator	Lynne Yun
Designer multimédia	Alex Miller
Production Manager	Joe Calabrese
Director de arte	Sarah Manna
Digital Producer	Suzanne Molinaro
Produtor	Josh Dietel
Print Producer	Jeanette Luis
Technology Department	Michael Nicosia
Development	Jeff Denton
Development	Ryan Moylan
Motion Design	Matt Severin
Information Architect	Dan Machlin
Designer	Priscilla Osredkar
Sound Engineer	Charles Hailey
Project Manager	Clara Kim
Social Media Strategist	Jessica Yin
Director of Content	Gurbani Chadha
Digital Writer	Cristina Diaz Borda
Project Manager	Katie Casares
Produtora	TH Productions, New York
Design	Design Compendium, Brooklyn
Produtora	Steelhead
Realizador	Jeff Morgan
Director de fotografia	Pete Slife
Editor	Aaron Schillinger
Editor	Pete Slife
Fotógrafo	Jeremiah Wilson
Director de contas	Barbara Chandler
Director de contas	Bennet Kim
Supervisor de conta	Trisha O
Executivo de contas	Emily Maier
Business Affairs	Jaymie Lipman