| Titulo | 1,000 Hours Of Greatness |
| Agência | DDB New York |
| Campanha | 1,000 Hours of Greatness |
| Anunciante | Huawei Technologies Co., Ltd. |
| Marca | Huawei |
| Data da primeira Transmissão/Publicação | 2015 / 12 |
| Sector Empresarial | Eletrodomésticos e áudio-visual |
| História | As part of the campaign, Huawei is offering people 1,000 Hours to pursue their passion. From December 14th – December 31st consumers can engage with Huawei through video, a microsite, social media, contest, influencer partnerships, and classified ads for the chance to pursue whatever they’ve always dreamed of becoming. The online film, shot by well-known Director of O Positive Jonathan Klein, showcases all of the “teaching devices” on the smartphone. Kicking off the contest on Dec 14, the film will be featured on all of Huawei's social platforms and the microsite. In the end of the film, we reveal that it’s not actually the watch that makes you smarter, but our activation: 1,000 hours worth of practice. Also as part of the campaign, DDB New York kicked-off Influencer Partnerships. In both teaser and activation phases, influencers will engage with the Huawei Watch to promote the campaign and encourage participation in the contest by asking others what they want to be great at. Influencers like Eric Von Fricken will show themselves pursuing a passion of theirs while wearing the Huawei Watch (i.e., playing an instrument, cooking, taking a course, etc.) to help visualize how the Huawei Watch is helping them achieve something great. They will tag @huaweideviceusa handle and use hashtag #HoursofGreatness and #HuaweiWatch across each channel. The Huawei Watch will be the feature of each post. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Realizador | Jonathan Klein |
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