Acura - "Wall Art"

RPA

RPA Santa Monica, Estados Unidos

14682

Marca: Acura
País: Estados Unidos

Anunciante: Acura

Titulo	Wall Art
Agência	RPA
Campanha	Wall Art
Anunciante	Acura
Marca	Acura
Data da primeira Transmissão/Publicação	2009 / 1
Produto	RDX
Sector Empresarial	Automóveis
Legenda	Advance.
História	The new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUV's city prowessdarting through alleys, ducking around corners, navigating the urban landscape. "Wall Art" is premised on the RDX's turbocharged engine, agile handling and sporty stancethe RDX is perfect for the city. The spot instills a sense of artistry and upscale sophistication in the brand.
Filosofia	It's the landscape that really sets this spot apart. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), this RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Famed Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI.
Problema	"Wall Art" opens with an RDX parked in front of a blank wall. This same wall is painted and repainted with cityscape scenes, hundreds and hundreds of times, to animate the background behind the vehicle. The 10-day shoot for "Wall Art" used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall. Featuring a combination of large-scale street art and stop-frame animation set to composer Kenny Segal's track, the commercial literally illustrates that the RDX is equipped for anything the city can create. The spot breaks during the AFC Championship game on CBS and will continue to run on sports and high-profile programming such as 24, Criminal Minds and The Mentalist.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mercado	Estados Unidos
Produtora	Epoch Films
Telecine	MPC LA
Efeitos especiais	MPC LA
Chief Creative Officer	David Smith
Director criativo	John Hage
Director de arte	Dan Buchmeier
Director de arte	Phillip Squier
Redator	Jeff Mullen
Produtor executivo da agência	Jack Epsteen
Produtor da agência	Carolyn Casey
Produção musical	Elias Arts
Produtor executivo	Jerry Solomon
Produtor de linha	Pat Harris
Câmara	Daniel Kutner
Compositor	Kenny Segal
Empresa de design sonoro	Dean Martin Hovey
Engenheiro de áudio	Robert Feist
Colorist	Mark Gethin
Realizador	Ben Foley
Realizador	Chris Hopewell
Realizador	Collision Films
Empresa de design sonoro	Ravenswork
Graffiti Artist	Henry "Sainty" St Leger
Offline Editor	Wendy Sandoval
Produtor executivo	Ann Haugen
Director criativo	Dave Gold
Director executivo criativo	Jonathan Elias
Produtor executivo	Mark Tobin
Producer	Allyson Nevil
Artist	Adam Frazier