Doritos - "Hotel 626 - Phone Fright"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Estados Unidos

7156

Titulo	Hotel 626 - Phone Fright
Agência	Goodby Silverstein & Partners
Campanha	Hotel 626 - Phone Fright
Anunciante	PepsiCo Inc.
Marca	Doritos
Posted	Outubro 2008
Sector Empresarial	Batatas fritas, snacks crocantes, bolachas de água e sal
História	With Halloween looming, Goodby has unveiled a new horror-themed campaign for Doritos promoting the re-launch of the chips brand's Taco and Four Cheese flavors. The site, dubbed "Hotel 626", is only open from 6pm to 6am EST and gives visitors the chance to take on scary challenges in 13 different rooms.
Filosofia	Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and cell phone directions that lets one react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site.
Tipo de Mídia	Viral
Comprimento	30 seconds
Mais Informações	www.hotel626.com
Group Creative Director	Hunter Hindman
Group Creative Director	Rick Condos
Director de arte	Henrik Rosander
Produtor executivo da agência	Amanda Cox
Produtor da agência	Maggie O'Brien
Director multimédia	Mike Geiger
Produção de som	Plop
Empresa de design sonoro	DinahMoe AB
Música	Plan 8 Music Ltd.
Produtora	B-Reel
Empresa de produção	B-Reel
Flash Development	B-Reel
Director assistente criativo	Marc Sobier
Director assistente criativo	Hartley Rusen
Efeitos especiais	important looking pirates
Director de arte	Michelle Hirschberg
Redator	Michelle Hirschberg
Consultor criativo	Asya Soloian