Ghent University - "Dare to Think"

mortierbrigade

mortierbrigade Brussels, Bélgica

5285

Titulo	Dare to Think
Agência	mortierbrigade
Campanha	Dare to Think
Anunciante	Ghent University
Marca	Ghent University
Data da primeira Transmissão/Publicação	2018 / 3
Sector Empresarial	Instituições, organizações não governamentais
Legenda	Dare to Think
História	A number of professors of Ghent University presented lectures based on dubious – and often false – statements. Why? To test the critical mindset of the students. mortierbrigade wanted to find out how long it would take for the students to react and oppose the statements made by their professors. This experiment, intended to encourage students to respond and have a critical mindset, aims to reinforce the philosophy of UGent. DARE TO THINK means daring to think ‘critically’, something that adds great value in a society that thrives on fake news.
Tipo de Mídia	Investigação e outros
Comprimento	121 seconds
Director de publicidade	Isabel Paeme
Director de publicidade	Laurens Beke
Director criativo	Jens Mortier
Director criativo	Joost Berends
Director criativo	Philippe de Ceuster
Director de arte	Laurie Lacourt
Redator	Catherine Hermans
Chefe de produção	Charlotte Coddens
Estrategista	Vincent D'Halluin
Producer	Olivia Naudts
Produtora	Caviar
Realizador	Tom Willems
Producer	Shana Duprez