| Titulo | Touch The Untouchable |
| Agência | Ogilvy Germany |
| Campanha | Real Virtuality |
| Anunciante | Moto Waganari |
| Marca | Moto Waganari |
| Posted | Novembro 2012 |
| Sector Empresarial | Cultura, ócio e desporto |
| História | The first gallery that lets you touch everything that is not tangible about art and that takes the viewer along on the journey – from virtual reality to real virtuality and back again. Thanks to an innovative interface, users can discover the digital archetype of the sculptures as seen from unknown perspectives. Users will cross the border between the digital and the real world by touching the works of art with the mouse, by giving them a new shape and by having them materialize in a real London gallery. Acoustically and visually, users are accompanied by Waganari’s gallery owner who accepts purchase requests directly, like in a real gallery. |
| Tipo de Mídia | Interatividade |
| Música/som | Lars Kellner |
| Art Buyer | Martina Diederichs |
| Director de arte | Klaus-Martin Michaelis |
| Redator | Martin Gillan |
| Redator | Sebastian Krause |
| Director criativo | Uwe Jakob |
| Director criativo | Michael Kutschinski |
More Work
SEE ALLValentine's Day
- MARCA:
- Banks’s
- AGÊNCIA:
- Big Al's Creative Emporium
Protein Drink
- MARCA:
- Schoeffel Outdoor Clothing
- AGÊNCIA:
- Ogilvy Germany
Fitness Studio
- MARCA:
- Schoeffel Outdoor Clothing
- AGÊNCIA:
- Ogilvy Germany
Air Conditioning
- MARCA:
- Schoeffel Outdoor Clothing
- AGÊNCIA:
- Ogilvy Germany
Leg Room
- MARCA:
- Schoeffel Outdoor Clothing
- AGÊNCIA:
- Ogilvy Germany
Conference Room
- MARCA:
- Schoeffel Outdoor Clothing
- AGÊNCIA:
- Ogilvy Germany