Titulo | Dominoes |
Agência | Wieden + Kennedy |
Campanha | Anyone's Race - ESPN |
Anunciante | ESPN, Inc. |
Marca | ESPN |
Posted | Fevereiro 2010 |
Produto | NASCAR Nationwide Series |
Sector Empresarial | Equipamentos desportivos, eventos desportivos |
Legenda | It's Anyone's Race |
História | Using the tagline ITS ANYONES RACE, we tell the story of a driver who manages to sneak his way to the front of the pack when a fight for the lead turns into a massive pile-up. Through a combination of CGI animation and cutting edge facial capture technology, we were able to create a hyper-real environment containing expressive human characters. With the hard driving soundtrack of Metallicas Master of Puppets, Dominoes captures the intensity of NASCAR and showcases the fine line between winning and losing. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Estados Unidos |
Director criativo | Stuart Jennings |
Redator | Luke Behr |
Redator | Heather Larimer |
Director de arte | Cyrus Coulter |
Produtora | Zoic Studios |
Produtor da agência | Dan Blaney |
Empresa de produção | Zoic Studios |
Editor | Dmitri Gueer |
Realizador | Loni Peristere |