KFC - "Digs"

Ogilvy South Africa

Ogilvy South Africa Bryanston, África do Sul

1454

Marca: KFC
País: África do Sul

Anunciante: KFC

Titulo	Digs
Agência	Ogilvy South Africa
Campanha	Can't Resist
Anunciante	KFC
Marca	KFC
Data da primeira Transmissão/Publicação	2022 / 8
Sector Empresarial	Restaurantes e comida rápida
Filosofia	The Colonel casts his spell in bewitching KFC campaign directed by Patriot’s Sam Coleman. All willpower crumbles under the seductive powers of the Colonel in director Sam Coleman’s irresistible new campaign for KFC and Ogilvy Johannesburg. The tantalisingly dark and moody spots portray the very moment when we give into our deepest desires, in this case KFC. KFC ‘Can’t Resist’ is an atmospheric campaign that tells the stories of frustration, desire, resistance and finally letting go. Using a long take approach largely free of technique and editing, Sam Coleman explores the journey from the first moment of seduction all the way to surrender. With no dialogue, the spots are about the character’s inner struggle and in the red glow of the ever-present Colonel, the witchy atmosphere is underscored by a rendition Nina Simone’s ‘I Put a Spell on You’. Sam elicits evocative performances in ostensibly small uninterrupted moments, while crafting a strong visual world. Elegantly drawing the audience in through his choice of angles, he captures the instant the characters become powerless to the finger lickin’ indulgence.
Tipo de Mídia	Televisão
Comprimento	45 seconds
Trilha sonora	Nina Simone’s ‘I Put a Spell on You’
Director de publicidade	Grant Macpherson
Director de publicidade	Kim Bryden
Chief Creative Officer	Kabelo Moshapalo
Director executivo criativo	Peter Little
Creative Partner	Safaraaz Sindhi
Director criativo	Chantelle Dos Santos
Senior Art Director	Rob Hart
Director de arte	Naledi Manama
Senior Copywriter	Andre Vrodoljak
Senior Copywriter	Abas Rashid
Group Managing Partner	Greg Pfuhl
Senior Account Director	Cindy Booysen
Agency Senior TV Producer	Tsakane Mogale
Production Manager	Natalie Choate
Produtora	Patriot Films
Realizador	Sam Coleman
Produtor executivo	Zayd Halim
Senior Producer	Tess Tambourlas
Production Manager	Ryan Kelly
Production Coordinator	Tania Onyems
Director de fotografia	Pierre De Villiers
1st AD	Carey Lagoe
Director de arte	Keenan McAdam
Food Stylist	Marilyn Shorten
Chef	Sam Mdluli
Guarda-roupa/estilista	Catherine De Reuck
Hair and Makeup	Carla Fourie
Still photographer	Andile Phewa
Pós produção	Priest Post Production
Editor	Matthew Swanepoel
Grade Artist	Kyle Stroebel
Color Grade Company	Refinery
Online Artist	Nathan Anderson
Auditivo	Sterling Sound
Sound Engineer	Lorens Persson
Music Clearance	Marc Algranti Music