Titulo | Your Airline's Either Got It Or It Hasn't |
Agência | Y&R London |
Campanha | Your airline's either got it or it hasn't - Virgin Atlantic |
Anunciante | Virgin Atlantic |
Marca | Virgin Atlantic |
Data da primeira Transmissão/Publicação | 2010 / 10 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
Legenda | Your airline's either got it or it hasn't |
História | Featuring the strap-line "Your airline's either got it or it hasn't", the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline. |
Filosofia | Virgin Atlantic launches its first fever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's "it" factor. |
Tipo de Mídia | Televisão e Cinema |
Trilha sonora | Feeling Good |
Director executivo criativo | Mark Roalfe |
Redator | Pip Bishop |
Director de arte | Chris Hodgkiss |
Produtora | Partizan London |
Realizador | Traktor |
Produtor da agência | Jody Allison |