Bridgestone - "Driveguard (30s)"

J. Walter Thompson London

J. Walter Thompson London London, Reino Unido

Prêmios

4907

Marca: Bridgestone
País: Reino Unido

Anunciante: Bridgestone Corporation

Titulo	Driveguard (30s)
Agência	J. Walter Thompson London
Campanha	Driveguard
Anunciante	Bridgestone Corporation
Marca	Bridgestone
Data da primeira Transmissão/Publicação	2016 / 4
Sector Empresarial	Pneus, acessórios, óleos, gasóleo, gasolina
História	A car races down a mountain road for an appointment with destiny in the form of a rusty nail. “Somewhere out there,” says the narrator, “there’s a puncture with your name on it.” But an innovative tyre lets you drive on for 50 miles, even when the nail has done its worse. The tyre, the narrator adds, “has our name on it”. Bridgestone.
Filosofia	Shot across four days in Slovenia, the films see a mother embarking on a journey through mountainous terrain in treacherous conditions. With her children in the back facing a potentially fatal situation, tension mounts as the family continues driving through the desolate area until the car collides with one of the hazards. Following a moment of deathly silence, the family continues driving towards the safety of home thanks to Bridgestone’s cutting-edge tyre technology.
Tipo de Mídia	Televisão e Cinema
Comprimento	30 seconds
Produtora	Bang TV
Pós produção	Absolute Post
Director executivo criativo	Ian Thomas
Managing Partner	Derek Turner-Smith
Head of TV	Danielle van Berkel
Production Services	BAS production
Produtor	Tom Whitehead
Produtor executivo	Jeremy McWilliams
Fotógrafo	Callan Green
Prod Coordinator	Max BangTV
Service Co Prod	Andrej Caruso
Editor	Joe Parsons
Colorist	Matt Turner
Sound Design	Vaudeville Sound
Compositor	Ray Harman