Jollibee - "#JolliEverAfter"

BBH Singapore

BBH Singapore Singapore, Cingapura

Prêmios

4669

Marca: Jollibee
País: Cingapura

Anunciante: Jollibee Foods Corporation

Titulo	#JolliEverAfter
Agência	BBH Singapore
Campanha	#JolliEverAfter
Anunciante	Jollibee Foods Corporation
Marca	Jollibee
Data da primeira Transmissão/Publicação	2020 / 11
Sector Empresarial	Restaurantes e comida rápida
Filosofia	Jollibee has launched an interactive storytelling experience #JolliEverAfter that invites the TikTok community in the Philippines to star in their own romantic comedy on the social media platform. The campaign launched on 24th November has garnered over 8 million views in under 48 hours. The ambitious campaign, created by BBH Singapore, taps into the TikTok challenges format to tell stories. By launching 9 sub-challenges – each representing a crucial moment in a rom-com story arc – the campaign invites anyone to do any challenge to fill in the gaps in the story. The result is an infinite number of possible storylines that span the creators’ own imaginations. Each challenge invites people to take on the role of one of our two protagonists, to tell that part of the story. Whether it’s the Call Your Crush challenge, that gets TikTokers to confess their crush to someone they like in real life; or the First Date challenge, where they act out their perfect dates – sometimes with the help of Jollibee chicken; or the 10 Years Later challenge, where they break out of the typical rom-com endings to create their own weird and wonderful conclusions to the story. Each of these challenges were designed to tap into existing user behaviours and trends, and make it as accessible as possible for anyone to join in. The result is a story that is entirely up to the users, with an infinite permutation of possible storylines.
Tipo de Mídia	Social Media
Chief Creative Officer	Sascha Kuntze
Senior Copywriter	Stephanie Gwee
Senior Copywriter	Luke Somasundram
Senior Art Director	Kenneth Foo
Senior Art Director	Sid Lim
Director de arte	Dawn Abegail Lee
Motion Art Director	Christopher Leow
Frontend Developer	Lee Adamson
Head of Delivery	Lesley Chelvan
Operations Director	Eddie Jackson
Diretor dos Negócios	Ross Henderson
Director de contas	Victoria Fernandez
Account Manager	Priscilla Lim
Chief Strategy Officer	Jacob Wright
Content Strategy	Faith Huang
Junior Content Strategist	Cheryl Koh
Senior Strategist	Zoe Chen
Produtor da agência	Jonathan Gerard
Produtor da agência	Chong Wendi
Community Manager	Chelsea Auo
Produtora	ABUNDANT Productions
Sound / Music	Song Zu Singapore
Director de publicidade	Francis Flores
Director de publicidade	Arline Adeva
Director de publicidade	Cat Triviño
Director de publicidade	Jean Vittorio Sabado