UNICEF - "How tall are you"

Ogilvy South Africa

Ogilvy South Africa Bryanston, África do Sul

3281

Titulo	How tall are you
Agência	Ogilvy South Africa
Campanha	How tall are you
Anunciante	UNICEF
Marca	UNICEF
Posted	Setembro 2008
Sector Empresarial	Direitos humanos
Legenda	Children only have to be this tall to fight
Filosofia	The way to get the attention of any parent is through their children. And this is what we set out to do. Target Audience The "standees" were targeted at adults with children. They worked by drawing the children in and as a result the accompanying adults as well. As the children interacted with the "standees" they became part of the execution and their parents got hit by the full impact of the message.
Problema	UNICEF reports that there are welll 250 000 children in armed forces around the world. Our objective was to draw up people's attention to this fact and drive them to the UNICEF website where they would find more information on the Coalition to Stop the Use of Child Soldiers. All in engaging and cost effective way.
Resultado	The "standees" generated a lot of interest from children and adults alike. HITS on the UNICEF website also increased over two month campaign duration.
Tipo de Mídia	Exterior
Director de arte	Gavin Dexter
Director criativo	Fran Luckin
Director executivo criativo	Gerry Human
Illustrator	Clive Kirk
Fotógrafo	Tristan McClaren
Redator	Tseliso Rangaka