| Titulo | Ikea Easy Assembly Displays |
| Agência | TBWA\Istanbul |
| Campanha | Ikea Easy Assembly Displays |
| Anunciante | IKEA |
| Marca | Ikea |
| Posted | Outubro 2015 |
| Sector Empresarial | Mobiliário para o lar |
| História | We wanted to display the ease of furniture assembly and convince our customers that large items can be assembled as simply as the smaller ones. To demonstrate our belief, we placed unassembled pieces of furniture in our stores. The trick is when these pieces are viewed from specific angles, they appear as perfectly assembled furniture. The reason behind the campaign's effectiveness and appropriateness for the target audience was that we put the insight at the core of the creative execution. We showed them if they change their perspective, they can change their perception. |
| Tipo de Mídia | Case Study |
| Director de publicidade | Ozge Colakoglu |
| Director de arte | Levent Yalgin |
| Director de arte | Mustafa Hayit |
| Director executivo criativo | Ilkay Gurpinar |
| Director criativo | Volkan Karakasoglu |
| Director criativo | Zeynep Karakasoglu |
| Director de contas | Ayse Erdogan |
| Director de contas | Derhan Alp |
| Redator | Bilgin Aydin |
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