Titulo | Carlos |
Agência | The Lab @ Anonymous Content |
Campanha | Unlock Life |
Anunciante | Lime |
Marca | Lime |
Data da primeira Transmissão/Publicação | 2019 / 5 |
Sector Empresarial | Transportes, viagens e turismo |
História | Lime, the global leader in micromobility, and The Lab at Anonymous Content have partnered together to create Lime’s new brand platform and content strategy, Unlock Life. The partnership, which is the first of its kind for Lime and The Lab, today kicked-off an ongoing campaign that will include a variety of short films, podcasts, editorial and more. Formed last November, The Lab at Anonymous Content is a creative incubator inside the production and management company that’s built to push the boundaries of how brands tell stories by tapping into Anonymous Content’s celebrated roster of world-class talent, sharp eye for emerging filmmakers and diverse storytellers. For the first three films in the series, Lime and The Lab tapped filmmakers Cara Striker, Daniel Kaufman, and Pantera to create three short films spotlighting individuals within Lime’s community whose lives have been transformed by mobility. These films are set to roll out over the course of the summer, beginning with the brand anthem film and first short, “Carlos,” “Film is empathy machine that has the power to bring our purpose to life in the most genuine way - so that people can see and feel why Lime matters,” said Duke Stump, Chief Marketing Officer, Lime. “With The Lab’s understanding and approach to storytelling, the partnership is a perfect extension for the Lime team. Together we are creating a unique and powerful model of brand storytelling.” “From the beginning of the creative process with Lime, the filmmakers were at the table with us,” said Zac Ryder, Executive Creative Director, The Lab. “So as we were developing the larger platform, we were able to tap into their storytelling brains to figure out how to bring the brand to life in the most interesting ways possible.” “Lime is a brand that has amazing stories to tell. Because we have access to some of the best storytellers in the world, we’re excited to help Duke and his team create breakthrough ways to share them”, added Adam Groves, Executive Creative Director, The Lab. In addition to the Unlock Life platform and strategy, The Lab is working with Lime to build a digital media house for the brand, Movement, which will deliver compelling content, film, imagery and narratives through Lime’s new website. The full platform and website is slated to launch in mid-June. |
Tipo de Mídia | Viral |
Comprimento | |
Produtora | Anonymous Content |
Equipa criativa | The Lab @ Anonymous Content |
Director executivo criativo | Zac Ryder |
Director executivo criativo | Adam Groves |
Lead Creative | Chase Hilton |
Lead Creative | Garrett Combes |
Produtor executivo | Emma Starzacher |
Produtor executivo | Eric Tu |
Co-Producer | Cory Mulroney |
Estrategista | Caleb Kramer |
Realizador | Cara Stricker |
Managing Diretor | Eric Stern |
Produtor executivo | Lori Stonebraker |
Producer | Bridgitte Pugh |
Director de fotografia | Ryan Helfant |
Empresa de produção | Mark Edinoff At Work Editorial |
Produtor executivo | Marlo Baird |
Producer | Brian Scharwath |
Editor | Margarida Lucas |
Assistant Editor | Josh Sasson |
Color Grade | Moving Picture Company |
Produtor executivo | Meghan Lang |
Producer | Susan Harris |
Producer | Damian Winterbottom |
Colorist | Ricky Gausis |
Efeitos especiais | Moving Picture Company |
Produtor executivo | Elexis Stearn |
Producer | Michael Heil |
Producer | Michele Watkins |
Lead Flame Artist | Benji Davidson |
Compositor | Joshua Pena |
Compositor | Sean Anderson |
Compositor | Rob Ufer |
Compositor | Kathleen Kirkman |
Audio Post Studio | Eleven |
Mix | Jordan Meltzer |
Sound Design | Jordan Meltzer |
Assistant Mixer | Andrew Smith |
Produtor executivo | Melissa Elston |
Producer | Imani Franklin |
Annie Pearlman | |
Melissa Chapman |