IKEA - "Swedish Seedballs (100s)"

Robert/Boisen & Like-minded A/S

Robert/Boisen & Like-minded A/S København, Dinamarca

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Titulo	Swedish Seedballs (100s)
Agência	Robert/Boisen & Like-minded A/S
Campanha	Swedish Seedballs
Anunciante	IKEA
Marca	IKEA
Posted	Novembro 2022
Sector Empresarial	Drogarias, lojas especializadas
História	In Denmark, only 1-2% of the land is wild nature. And due to old traditions, most gardens are trimmed to perfection. But a perfect garden is like a desert for endangered insects, with nowhere to live and nothing to eat. So IKEA and WWF teamed up to help by adding a twist to the most iconic IKEA product of all time - Swedish Meatballs. And serving it to a whole new, hungry audience. We call it: Swedish Seedballs. A tasty meal for endangered insects made from soil, clay, and local wildflower seeds that sprout into wild nature and can feed thousands of hungry insects once fully grown. The Swedish Seedballs launched as a limited edition offer for IKEA Family members, and was democratized with a downloadable recipe shared through IKEAs channels and via national and international PR.
Tipo de Mídia	Case Study
Director de arte	Eva Ebbensgaard
Director de arte	Alberte Børling Anderson
Director criativo	Heinrich Vejlgaard
Strategic Director	Soren Christensen
Director de contas	Gitte Andersen
Director de fotografia	Frederik Kastrupsen
Editor	Mark Balstrup
Editor	Daniel Liversage
Project Manager	Alina Alta
Producer	Cille Silwerwood