Applegate Hotdogs - "Serious Preservations"

TAXI New York

TAXI New York New York, Estados Unidos

6753

Titulo	Serious Preservations
Agência	TAXI New York
Campanha	What's In Your Hotdog?
Anunciante	Applegate Farms
Marca	Applegate Hotdogs
Data da primeira Transmissão/Publicação	2013 / 5
Sector Empresarial	Comida
Legenda	What's In Your Hot Dog
Filosofia	Applegate is on a mission to change the meat we eat. This campaign uses humor to open the dialogue about what is in the meat we eat. In this spot, a mom encounters a preserved cow in the refrigerated section of her supermarket.
Problema	"81% of consumers in a recent survey reported that they would prefer to give their kids hot dogs that contain only beef, water, salt and spices," said Neil Leinwand, SVP of Marketing at Applegate. "And we're happy to give the people what they want. Consumers are reaching out to tell us how hard they laughed and thank us for spreading the word that there is a better alternative available. We're thrilled with the response."
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mais Informações	applegate.com
Produtora	Station Film
Director executivo criativo	Stephen Leps
Director executivo criativo	Michael Pierantozzi
Redator	Daniel Ahern
Director de arte	Didima Arrieta-Martinez
Agency Producer	Joyce Lee
Realizador	Brendan Gibbons
Produtor executivo	Thomas Rossano
Produtor de linha	Aaron Cano
Empresa de produção	The Cutting Room
Editor	Brian Sanford
Editorial Producer	Melissa Lubin