| Titulo | Grannies |
| Agência | adam&eveDDB |
| Campanha | The smarter choice - Anheuser Busch |
| Anunciante | Anheuser-Busch |
| Marca | Bud Light |
| Data da primeira Transmissão/Publicação | 2008 / 5 |
| Sector Empresarial | Cervejas, sidras |
| Legenda | See the light |
| História | “Quad Bike” features a granny zipping about town on her Quad Bike in a super efficient manner. |
| Filosofia | First TV advertising developed specifically for the Irish market |
| Problema | Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories. BRIEF Position Bud Light as mainstream beer to overcome product misconceptions |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Irlanda |
| Trilha sonora | Wild Things |
| Director de publicidade | Alex Smith |
| Director criativo | Mike Crowe |
| Director de arte | Rob Messeter |
| Realizador | John O'Hagan |
| Produtor | Emma Cairns |
| Media Planner | Jenny Byrne |
| Produtor da agência | Phil McCluney |
| Planeador | Adrian Hinds |
| Director de contas | Paul Matuszczyk |
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