| Titulo | Chopper |
| Agência | adam&eveDDB |
| Campanha | The smarter choice - Anheuser Busch |
| Anunciante | Anheuser-Busch |
| Marca | Bud Light |
| Data da primeira Transmissão/Publicação | 2008 / 5 |
| Sector Empresarial | Cervejas, sidras |
| Legenda | See the light |
| História | “Chopper” shows a gardener using a remote control helicopter to get his garden in shape whilst his neighbour struggles with his shears |
| Filosofia | First TV advertising developed specifically for the Irish market |
| Problema | Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories. BRIEF Position Bud Light as mainstream beer to overcome product misconceptions |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Irlanda |
| Trilha sonora | Airwolf |
| Director de publicidade | Alex Smith |
| Director criativo | Mike Crowe |
| Director de arte | Rob Messeter |
| Realizador | John O'Hagan |
| Produtor | Emma Cairns |
| Media Planner | Jenny Byrne |
| Produtor da agência | Phil McCluney |
| Planeador | Adrian Hinds |
| Director de contas | Paul Matuszczyk |
More Work
SEE ALLDUNDEE: The Son Of A Legend Returns Home
- MARCA:
- Tourism Australia
- AGÊNCIA:
- Droga5
Wooohooo
- MARCA:
- Corona
- AGÊNCIA:
- Wieden + Kennedy Amsterdam
Wooohooo
- MARCA:
- Corona
- AGÊNCIA:
- Wieden + Kennedy Amsterdam
Tourism Australia Dundee
- MARCA:
- Tourism Australia
- AGÊNCIA:
- Droga5
DUNDEE: The Son Of A Legend Returns Home (2018)
- MARCA:
- Tourism Australia
- AGÊNCIA:
- Droga5
DUNDEE (2018) - Water Buffalo
- MARCA:
- Tourism Australia
- AGÊNCIA:
- Droga5
DUNDEE (2018) - Official Cast Intro Trailer
- MARCA:
- Tourism Australia
- AGÊNCIA:
- Droga5
Fireplace For Your Home - Behind the Scenes
- MARCA:
- Netflix
- AGÊNCIA:
- VCCP San Francisco