Amnesty International - "Bush"

DDB Budapest

DDB Budapest Budapest, Hungria

2776

Titulo	Bush
Agência	DDB Budapest
Campanha	Make noise - Amnesty
Anunciante	Amnesty International
Marca	Amnesty International
Posted	Mai 2008
Sector Empresarial	Direitos humanos
Legenda	Make some noise for human rights
História	Within the global Amnesty International (AI) Make some noise for human rights-fundraising concert platform, AI Hungary wanted to organise a concert, too. They wanted to raise awareness for AI and the violation of human rights in Hungary and abroad.
Filosofia	We made some noise for human rights infront of the parliament and disturbed their session. The Hungarian parliament is located on the banks of the river Danube. So we rented a ship and went up and down infront of the parliament while playing a very loud concert on the deck. Moreover, we put up posters which advertised for the concert and which dramatized the basic idea of Make some noise for human rights and which were very impactful by using photos of George W. Bush, Robert Mugabe and Kim Yong Il.
Problema	Make enough noise for human rights so that the public and politicians have no chance of closing their ears to our message. We wanted to organise a concert which - Cannot be stopped easily by the authorities - reaches the politicians (without them needing to visit it) - is unique and impactful enough to be of high newsvalue for increasing PR coverage
Tipo de Mídia	Imprensa e publicações
Director de arte	Lukasz Brzozowski
Redator	Lukasz Brzozowski