Bausch + Lomb Optic - "Eagle Eye Calendar"

Havas Istanbul

Havas Istanbul Istanbul, Turquia

4118

Titulo	Eagle Eye Calendar
Brief	In a world where we spend up to 10 hours a day in front of a screen, it’s very important to protect our eyesight. With very basic daily exercises, we can relax tired eyes and reduce eye fatigue. But although the exercises only take 10 minutes a day, most people forget to do them. So leading eye care brand Bausch + Lomb designed a calendar that reminded people to exercise their eyes every day, all year long.
Agência	Havas Istanbul
Campanha	Eagle Eye Calendar
Anunciante	Bausch + Lomb
Marca	Bausch + Lomb Optic
Posted	Novembro 2016
História	In a digital world where people are spending 8-10 hours a day watching a screen, it’s very important to keep the eye sight health. With very basic daily exercises, it’s possible to relax tired eyes and reduce eye fatigue. These basic exercises takes only 10 minutes a day, but people forget to do that unless they are reminded. With a dedication to eye sight health and superior vision, leading eye care brand Bausch+Lomb designed something that remind people to exercise, all year lon
Problema	An optic, lenses and eyewear brand.
Tipo de Mídia	Case Study
Director criativo	Ergin Binyildiz
Redator	Merve Selamet
Redator	Şeyma Keklik
Director de arte	Gizem Hiz
Director de arte	Kaan Iscan
Produtor da agência	Dilan Davutoglu
Produtor da agência	Metin Kilinc
Designer gráfico	Aydin Dogruoz